Greenlans Vintage Women Wool Church Cloche Flapper Hat Lady Bucket Winter Flower Cap

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Popular Washington, D.C., hostess Mrs. John B. Henderson attempted to start a mass movement against what she considered vulgar fashions, appealing to prominent women’s clubs and colleges for help.

From 1925, skirts were climbing steadily and ‘ the Flapper went out shopping for her crown‘. For the first time in history it was smart to be practical – and to wear clothes that demanded less care. Women’s magazines were filled with patterns based on the ‘new Paris styles’ and if a girl could sew, all she needed was the proper material and a large table, on which to lay out her new future dress. Her work chronicled the life of a flapper and recounted her real-life adventures of drinking and dancing all night long. She typically wrote her column—first named “When Nights Are Bold” and “Tables For Two,” launched in 1925—directly after her nights out, typing into the wee hours. Flappers in Advertising Helen Lansdowne Resor was the most powerful woman in advertising at the time. The head of women’s advertising at the J. Walter Thompson Agency, she worked her way up from secretary thanks to her keen understanding of selling to women. She was the first advertising executive to push sex appeal as a method of marketing to women, often focused on getting male attention. Clergymen like Rabbi Stephen S. Wise and Baptist pastor Dr. John Roach Straton became known for their tirades against young women’s fashions.If I ever find any of you using face paint in this house, I’ll take you in hand.” pronounced my father at the dinner table.” Powder’s bad enough – I’ve stood for that, too much of that in fact, but we’ll have no ‘ Painted Ladies’ in this house!” I stood up, regained my composure, and swept majestically from the room. 1920’s makeup tutorial book

Recognizing that women now had disposable incomes of their own, advertising courted their interests beyond household items. Soap, perfume, cosmetics, cigarettes and fashion accessories were all the subjects of ads targeting women.

Dark kohl eye shadow seems to be the standard retro version applied now for the Flapper make-up look. But this style takes more from the Hollywood vamp look of the period. The average 1920s woman who dabbled with this ‘ dangerous’ new accessory, tended to go for a more understated look. White flawless skin was the aim, with a healthy rouge flush and just a dab of lip color. New York women, on a hot summer day, swathed to the toes, frequently ripping their dresses whilst dashing for a bus.”

Flapper style regularly graced the covers of magazines like Vanity Fair and Life, drawn by artists like John Held and Gordon Conway. Flappers on Film In August 1920, women’s independence took another step forward with the passage of the 19th Amendment, giving women the right to vote. And in the early 1920s, Margaret Sanger made strides in providing contraception to women, sparking a wave of women’s rights to birth control. A collection of these stories was published that year under the title “Flappers and Philosophers,” cementing Fitzgerald as the flapper expert for the next decade. Zelda Fitzgerald The health and fitness craze which swept the western world, had boarding school girls marching in line around the school grounds; actress Isadore Duncan, with her loose Greek inspired robes, encouraged normally respectable middle class women to leap about in ‘nature dances’ and tableau’s.

Utah attempted to pass legislation on the length of women’s skirts. Virginia tried to ban any dress that revealed too much of a woman’s throat and Ohio tried to ban form-fitting outfits.